Services for clear writing and messages that truly land.

The Word Workshop works with you to develop the communication measures that suit you and your brand. In a way that keeps your advertising and corporate communication from sinking in the daily flood of content. From social media posts and annual reports to employer branding – your individual brand voice and the tone that fits you come through in every text. That makes you credible and builds trust.

Text, content and editorial work

for brands and people

Development of claims and slogans for strong, identity‑driven brands
Content for social media with real recognition value
Website copy that build trust.
Editorial work for magazines (customers, employees) that actually get read
Blog articles and deep dives that inspire and inform
Storytelling for products and project that truely engages
Ghostwriting for speeches, portraits and personal stories
Newsletters that people open
Employer branding texts and job offers that attract talent
Crisis PR that stays calm even under pressure

Strategy & Brand Development

for companies and products

Goal clarity for a successful market position
Consistency across all external and internal communication channels for credible recognition
Development of communication strategies that stay focused on the objectives.
Communication roadmaps that reduce busywork and increase impact
Editorial and content plans that make sense
Reflection for agile communication processes that are guided by results

Curatorial texts & voice‑over scripts

for museums, video & audio

Exhibition texts that open analogue spaces and speak the audience’s language
Copy for digital devices and media tables in museums, exhibitions and cultural institutions that truly guide visitors
Voice‑over scripts for audio and video recordings that are easy to follow — from image films to audio tracks for showrooms and much more

Our way of working

This is how your B2B communication texts are created at Wortwerkstatt:

For your text to truly have impact, we follow an efficient, well‑defined process.

Understand

We talk about your goal, your audience and your message.

Structure

Content is organised, sharpened and built in a meaningful way.

Write

Raw material becomes a clear, lively text.

Refine

Tone, rhythm and impact are optimised. Then the text is proofread to ensure grammar and spelling are spot‑on.

Deliver

You receive texts that truly make an impact.

"Working with Wortwerkstatt enabled us to develop a consistent and distinctive corporate speech."

Roman Weiss, Expertis Gruppe

We’re more than a content agency — we want to understand your products and your company. Only then your communication measures truly have impact.

Ulrike Schwarz, CEO Wortwerkstatt

FAQ

What types of texts does Wortwerkstatt create?

Wortwerkstatt researches and writes texts and content for websites, blogs, leaflets, newsletters, brochures and magazines. We also prepare PR reports, deep dives, specialist articles, as well as interviews and portraits. Our portfolio further includes job advertisements and employer‑branding implementations. And if you need text formats beyond that — we create those too.

Does Wortwerkstatt also handle crisis PR?

Yes, Wortwerkstatt manages your crisis communication. We prepare, for example, counter‑statements and clarifications for you at short notice. Change‑communication texts are also part of our work — with clear messaging, no room for interpretation, factual, serious and trust‑building.

Does Wortwerkstatt develop brand names, claims and slogans?

Yes. Following an efficient strategic process — covering brand essence, messaging and brand positioning — Wortwerkstatt develops individual brand names, slogans or claims tailored to your corporate speech, for your company or your product.

Does Wortwerkstatt also produce spoken texts?

Yes! Texts intended for voice‑over — recorded by professional speakers — are created at Wortwerkstatt just as much as scripts for image videos (from original sound to subtitles). With clear sentence structure, emphasised wording for speakers and optimal speaking tempo — aligned with the length of each recording — for example for videos, audio tracks for museum and exhibition guides, radio and TV advertising, and more.

Does Wortwerkstatt also offer graphic design, web design or web development?

No — we focus on what we do best: reader-friendly text for websites. For graphic design, web design and web development, there are dedicated professionals. For projects requiring graphic implementation or for website projects, we collaborate with reliable regional partners or with the specialist departments in your company. This ensures professional results. We take care of coordination — reducing your workload and minimising interfaces.